Posts made in 2013

Sharing the Story

Posted by on Dec 31, 2013 in Uncategorized | 0 comments

Potential customers in today’s world are bombarded by unmeasurable amounts of technology and noise.  But they are still humans (so far).

And humans love a great story.  Storytelling is one of the age-old experiences.  It is how we know our history.  Our ancestors shared stories among the generations, through speaking and the written word.  Newer technology allows for storytelling via audio/video recording, photography, and the internet.

The entertainment industry still draws a lot of viewership in books, television, and movies.  All are a means to tell a great story.  The so-called reality shows have generally been a huge hit as viewers see the story of supposedly real people.

The same applies in business.  Potential customers care about the story.  The marketing department at Apple has grown their brand with the sharing of the story of their founder (Steve Jobs) and create buzz stories with each new product launch.  (They mostly manufacture overseas, and work hard to suppress that story.)

Today’s customers still love a good story about how the company was founded, how it gets materials, where it operates, etc.

A good story builds trust for the brand.

Trust is important as a customer exchanges money for value.

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Direct Mixers & Tanks

Posted by on Dec 21, 2013 in Uncategorized | 0 comments

Mixer Direct is a company that manufactures and sells equipment direct to the end user.  They work directly with these end users to design and manufacture large industrial tanks and mixers customized to a customer’s application.

Working direct ensures that the customer has good communication on project details and requirements.  Efforts are streamlined when it comes to designing and building the equipment.

 

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Dress Suits Direct

Posted by on Dec 14, 2013 in Uncategorized | 0 comments

Sellers of men’s dress suits that have been embracing a business model that is direct-to-consumer and eliminates the storefronts.  One of the ways to accomplish this is to visit the customers at their home or work, along with having pop-up storefronts.

Per the article in Business in Vancouver,

Because of potential errors caused by customers attempting to measure themselves, Indochino has been increasing its pop-up stores – temporary storefronts where customers book appointments to be measured by an on-site Indochino tailor.

Vucko, Indochino’s CEO, said the company will operate 10 pop-up stores in 2013. Last year it had four.

The pop-up stores are part of Indochino’s strategy to be the first online clothier to offer mass-customized products.

Pop-up stores are a concept that would relate to many other businesses as well.  The concept allows for companies to concentrate on events where their customers are in higher numbers.  Brands can travel to the customer, rather than the customers needing to find the brand.

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NeXus RV Motorhome Factory Direct Customer Buying Experience

Posted by on Nov 24, 2013 in Uncategorized | 0 comments

Nexus RV sells Factory-Direct to their customers.

The sales process is shorter and simplified via direct sale to their customer.  Factory representatives can hear directly from the customer during the ordering process and work to meet the customer’s expectations.  Large and expensive luxury goods (like an RV) are perfectly suited for this process.

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Emergency Vehicles Direct

Posted by on Oct 26, 2013 in Uncategorized | 0 comments

Arrow Manufacturing in Iowa sells their product (emergency vehicles, mainly ambulances) direct to their customers.

Why do they sell direct?

 

Better contact between the end user and the people building the equipment.

Hear it straight from them:

Their product is one that is low-volume and highly engineered and designed.  They can customize their product to exactly fit their customer’s requirements by discussing directly with their customer all of the require specifications.

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