Posts made in January, 2013

Niche Marketing

Posted by on Jan 4, 2013 in Uncategorized | 0 comments

Working to satisfy the needs of consumers with the offering of specialized products and services is essential when marketing to a specific group of consumers. These customer requirements may change over time, and the business products and services need to evolve as well. Migrating your product offerings to match the changing requirements will keep customers interested and engaged. It is much easier to keep an existing customer than to constantly find new ones.

Internet websites have made it easy and inexpensive to modify product catalogs, service offerings, pricing, etc. Gone are the days of hard-copy catalogs and price lists.

The internet has also made it very inexpensive to communicate these changes with prospective and existing customers. Email and social media can have extraordinary reach in an extremely cost-effective and timely manner.

Mass-market competitors can be a challenge. Carving a customer base in a niche market can be very advantageous.

Read More