Posts made in October, 2013

Emergency Vehicles Direct

Posted by on Oct 26, 2013 in Uncategorized | 0 comments

Arrow Manufacturing in Iowa sells their product (emergency vehicles, mainly ambulances) direct to their customers.

Why do they sell direct?

 

Better contact between the end user and the people building the equipment.

Hear it straight from them:

Their product is one that is low-volume and highly engineered and designed.  They can customize their product to exactly fit their customer’s requirements by discussing directly with their customer all of the require specifications.

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Online Wine

Posted by on Oct 20, 2013 in Uncategorized | 0 comments

Amazon has announced that their wine sales are now available in four additional states: New York, Michigan, Arizona and Louisiana.  Additional states include California, Maryland, Oregon, Texas, Virginia and Washington.

Amazon acts as an aggregator of available products for customers to browse, and creates a trusted and secure website for use by customers wishing to make a purchase.

“Our customers tell us they enjoy our wine-country selection and the convenience of finding detailed information in one place. We want to connect customers with wine sellers around the country and provide a destination where they can learn about and purchase wines directly from great wineries on Amazon.” says Peter Faricy, vice president for Amazon Marketplace.

From the win seller’s perspective, there are advantages too.  Amazon adds exposure and legitimacy.

“While we’re already selling online through our own website, most of our existing customers are from the local tri-state region. By teaming up with Amazon.com, we will be able to reach new customers who may never find us without discovering our labels in the Amazon Wine store,” said Chris Lopez, manager at Black Star Farms, located in Suttons Bay, Michigan. “Amazon is an exciting sales channel for us to increase brand awareness and gain customer exposure. We think customers are attracted to Amazon.com because of the reputation for value and great customer satisfaction, and that customer trust creates a big opportunity for us to attract new customers.”

Many small wine businesses can grow their market and by selling and shipping direct to their customers.  Their supply chain is shortened, as it removes distributors and retailers from the cycle of the sale.  The distributors and retailers add cost and complexity to the end product that are not considered valuable by the customer.

“Amazon.com Wine Store Introduces Shipping to New York, Michigan, Arizona and Louisiana.” Businesswire.com. Accessed 10/20/13.  http://www.businesswire.com/news/home/20131017005447/en/Amazon.com-Wine-Store-Introduces-Shipping-York-Michigan

 

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