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Dress Suits Direct

Posted by on Dec 14, 2013 in Uncategorized | 0 comments

Sellers of men’s dress suits that have been embracing a business model that is direct-to-consumer and eliminates the storefronts.  One of the ways to accomplish this is to visit the customers at their home or work, along with having pop-up storefronts.

Per the article in Business in Vancouver,

Because of potential errors caused by customers attempting to measure themselves, Indochino has been increasing its pop-up stores – temporary storefronts where customers book appointments to be measured by an on-site Indochino tailor.

Vucko, Indochino’s CEO, said the company will operate 10 pop-up stores in 2013. Last year it had four.

The pop-up stores are part of Indochino’s strategy to be the first online clothier to offer mass-customized products.

Pop-up stores are a concept that would relate to many other businesses as well.  The concept allows for companies to concentrate on events where their customers are in higher numbers.  Brands can travel to the customer, rather than the customers needing to find the brand.

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NeXus RV Motorhome Factory Direct Customer Buying Experience

Posted by on Nov 24, 2013 in Uncategorized | 0 comments

Nexus RV sells Factory-Direct to their customers.

The sales process is shorter and simplified via direct sale to their customer.  Factory representatives can hear directly from the customer during the ordering process and work to meet the customer’s expectations.  Large and expensive luxury goods (like an RV) are perfectly suited for this process.

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Emergency Vehicles Direct

Posted by on Oct 26, 2013 in Uncategorized | 0 comments

Arrow Manufacturing in Iowa sells their product (emergency vehicles, mainly ambulances) direct to their customers.

Why do they sell direct?

 

Better contact between the end user and the people building the equipment.

Hear it straight from them:

Their product is one that is low-volume and highly engineered and designed.  They can customize their product to exactly fit their customer’s requirements by discussing directly with their customer all of the require specifications.

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Online Wine

Posted by on Oct 20, 2013 in Uncategorized | 0 comments

Amazon has announced that their wine sales are now available in four additional states: New York, Michigan, Arizona and Louisiana.  Additional states include California, Maryland, Oregon, Texas, Virginia and Washington.

Amazon acts as an aggregator of available products for customers to browse, and creates a trusted and secure website for use by customers wishing to make a purchase.

“Our customers tell us they enjoy our wine-country selection and the convenience of finding detailed information in one place. We want to connect customers with wine sellers around the country and provide a destination where they can learn about and purchase wines directly from great wineries on Amazon.” says Peter Faricy, vice president for Amazon Marketplace.

From the win seller’s perspective, there are advantages too.  Amazon adds exposure and legitimacy.

“While we’re already selling online through our own website, most of our existing customers are from the local tri-state region. By teaming up with Amazon.com, we will be able to reach new customers who may never find us without discovering our labels in the Amazon Wine store,” said Chris Lopez, manager at Black Star Farms, located in Suttons Bay, Michigan. “Amazon is an exciting sales channel for us to increase brand awareness and gain customer exposure. We think customers are attracted to Amazon.com because of the reputation for value and great customer satisfaction, and that customer trust creates a big opportunity for us to attract new customers.”

Many small wine businesses can grow their market and by selling and shipping direct to their customers.  Their supply chain is shortened, as it removes distributors and retailers from the cycle of the sale.  The distributors and retailers add cost and complexity to the end product that are not considered valuable by the customer.

“Amazon.com Wine Store Introduces Shipping to New York, Michigan, Arizona and Louisiana.” Businesswire.com. Accessed 10/20/13.  http://www.businesswire.com/news/home/20131017005447/en/Amazon.com-Wine-Store-Introduces-Shipping-York-Michigan

 

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Educated Customers

Posted by on Jun 22, 2013 in Uncategorized | 0 comments

End users are more educated than ever. Consumers need to feel that the product purchase is a smart one.  Spending hard-earned money is easier when the purchaser feels like they are buying goods that solve a need in their life.  Consumers need some background so that they are educated for their purchase.

Today’s product information is relatively free thanks to the modern internet.  Internet accessibility has made huge leaps and bounds, not only being available in the vast majority of households, but also the increasingly high number of cellphones that have internet browsing capability.   Modern search engines help potential consumers quickly find the background information required to guide purchasing decisions.

Consumer education can come from a multitude of websites.  These include:

  • Information-sharing (Wikipedia)
  • Independent product reviews (Consumer Reports)
  • Sale and product reviews (Amazon)
  • Youtube videos
  • Independent blogs
  • Product sales website

Customers increasingly do their own research before making purchase decisions.  They need to ensure that they are getting a product that solves their needs at a good price, and from a reputable company.

Manufacturers that sell direct to their customers would do well to provide as much information as possible about their product, it’s use, and the general background on the subject matter.  Customers need that information, and will look elsewhere for that information if necessary.

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