Posts Tagged "customer"

Richard Branson Reveals His Customer Service Secrets

Posted by on Apr 26, 2014 in Uncategorized | 0 comments

From Forbes,

 Forbes.com contributor and communications coach, Carmine Gallo, learned 7 valuable customer service lessons in a day with Richard Branson and the Virgin America team.

Article: http://www.forbes.com/sites/carminegallo/2013/05/09/seven-customer-service-lessons-i-learned-in-one-day-with-richard-branson-video/

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Sharing the Story

Posted by on Dec 31, 2013 in Uncategorized | 0 comments

Potential customers in today’s world are bombarded by unmeasurable amounts of technology and noise.  But they are still humans (so far).

And humans love a great story.  Storytelling is one of the age-old experiences.  It is how we know our history.  Our ancestors shared stories among the generations, through speaking and the written word.  Newer technology allows for storytelling via audio/video recording, photography, and the internet.

The entertainment industry still draws a lot of viewership in books, television, and movies.  All are a means to tell a great story.  The so-called reality shows have generally been a huge hit as viewers see the story of supposedly real people.

The same applies in business.  Potential customers care about the story.  The marketing department at Apple has grown their brand with the sharing of the story of their founder (Steve Jobs) and create buzz stories with each new product launch.  (They mostly manufacture overseas, and work hard to suppress that story.)

Today’s customers still love a good story about how the company was founded, how it gets materials, where it operates, etc.

A good story builds trust for the brand.

Trust is important as a customer exchanges money for value.

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Direct Mixers & Tanks

Posted by on Dec 21, 2013 in Uncategorized | 0 comments

Mixer Direct is a company that manufactures and sells equipment direct to the end user.  They work directly with these end users to design and manufacture large industrial tanks and mixers customized to a customer’s application.

Working direct ensures that the customer has good communication on project details and requirements.  Efforts are streamlined when it comes to designing and building the equipment.

 

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