Posts Tagged "marketing"

Sharing the Story

Posted by on Dec 31, 2013 in Uncategorized | 0 comments

Potential customers in today’s world are bombarded by unmeasurable amounts of technology and noise.  But they are still humans (so far).

And humans love a great story.  Storytelling is one of the age-old experiences.  It is how we know our history.  Our ancestors shared stories among the generations, through speaking and the written word.  Newer technology allows for storytelling via audio/video recording, photography, and the internet.

The entertainment industry still draws a lot of viewership in books, television, and movies.  All are a means to tell a great story.  The so-called reality shows have generally been a huge hit as viewers see the story of supposedly real people.

The same applies in business.  Potential customers care about the story.  The marketing department at Apple has grown their brand with the sharing of the story of their founder (Steve Jobs) and create buzz stories with each new product launch.  (They mostly manufacture overseas, and work hard to suppress that story.)

Today’s customers still love a good story about how the company was founded, how it gets materials, where it operates, etc.

A good story builds trust for the brand.

Trust is important as a customer exchanges money for value.

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