Posts Tagged "Tara"

Direct from Plumbing Wholesaler

Posted by on Jun 16, 2013 in Uncategorized | 0 comments

A business by the name of Ferguson is a 60-year-old plumbing wholesaler in the U.S.  They are a large company, having approximately 18,000 employees.  President and CEO Frank Roach describes in the Newport News, VA Daily Press:

Ferguson had already put in motion its key plan for future growth by venturing into e-commerce with the buyout of Improvement Direct and its online home improvement and decor stores in 2007. As Ferguson is primarily a wholesaler, its online platform was envisioned to serve business customers, although the division is capable of moving Ferguson toward more direct-to-customer sales with Build.com, Roach said. In the past, contractors and interior designers would visit Ferguson’s showrooms to pick out cabinets, faucets, bathtubs, appliances, lighting and other building products.

E-commerce won’t replace Ferguson’s showrooms, but it lowers operating costs as it allows for self-service, he said. Commercial customers can order and track statuses online 24/7 without having to make phone calls.

“We’re not going to wait for the world to get better,” Roach said. “We’re going to get better ourselves.”

from the Newport News, VA Daily Press article by Tara Bozick June 13, 2013. Click here to read more.

Ferguson, as a wholesaler, is working to move towards a direct-to-consumer model.  Eliminating the brick-and-mortar retailer step and allowing end consumers to purchase directly from their online platform should benefit the company.

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