Posts Tagged "value"

Sharing the Story

Posted by on Dec 31, 2013 in Uncategorized | 0 comments

Potential customers in today’s world are bombarded by unmeasurable amounts of technology and noise.  But they are still humans (so far).

And humans love a great story.  Storytelling is one of the age-old experiences.  It is how we know our history.  Our ancestors shared stories among the generations, through speaking and the written word.  Newer technology allows for storytelling via audio/video recording, photography, and the internet.

The entertainment industry still draws a lot of viewership in books, television, and movies.  All are a means to tell a great story.  The so-called reality shows have generally been a huge hit as viewers see the story of supposedly real people.

The same applies in business.  Potential customers care about the story.  The marketing department at Apple has grown their brand with the sharing of the story of their founder (Steve Jobs) and create buzz stories with each new product launch.  (They mostly manufacture overseas, and work hard to suppress that story.)

Today’s customers still love a good story about how the company was founded, how it gets materials, where it operates, etc.

A good story builds trust for the brand.

Trust is important as a customer exchanges money for value.

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Online Wine

Posted by on Oct 20, 2013 in Uncategorized | 0 comments

Amazon has announced that their wine sales are now available in four additional states: New York, Michigan, Arizona and Louisiana.  Additional states include California, Maryland, Oregon, Texas, Virginia and Washington.

Amazon acts as an aggregator of available products for customers to browse, and creates a trusted and secure website for use by customers wishing to make a purchase.

“Our customers tell us they enjoy our wine-country selection and the convenience of finding detailed information in one place. We want to connect customers with wine sellers around the country and provide a destination where they can learn about and purchase wines directly from great wineries on Amazon.” says Peter Faricy, vice president for Amazon Marketplace.

From the win seller’s perspective, there are advantages too.  Amazon adds exposure and legitimacy.

“While we’re already selling online through our own website, most of our existing customers are from the local tri-state region. By teaming up with Amazon.com, we will be able to reach new customers who may never find us without discovering our labels in the Amazon Wine store,” said Chris Lopez, manager at Black Star Farms, located in Suttons Bay, Michigan. “Amazon is an exciting sales channel for us to increase brand awareness and gain customer exposure. We think customers are attracted to Amazon.com because of the reputation for value and great customer satisfaction, and that customer trust creates a big opportunity for us to attract new customers.”

Many small wine businesses can grow their market and by selling and shipping direct to their customers.  Their supply chain is shortened, as it removes distributors and retailers from the cycle of the sale.  The distributors and retailers add cost and complexity to the end product that are not considered valuable by the customer.

“Amazon.com Wine Store Introduces Shipping to New York, Michigan, Arizona and Louisiana.” Businesswire.com. Accessed 10/20/13.  http://www.businesswire.com/news/home/20131017005447/en/Amazon.com-Wine-Store-Introduces-Shipping-York-Michigan

 

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